Starting point
Pharma is a field that keeps changing and has to respond quickly to demand. Team members with very different expertise came together, aware of how complex product development is in this industry and how fast it needs to be. They had never built a product before, but believed an agile approach and Scrum could help them respond to customers faster and better. The journey began with a young, energetic core team.
What we did
- Training and awareness. We ran training and awareness sessions so an agile culture could grow in the team. The principles of Scrum and customer-focused product development were shared with everyone.
- A clear MVP goal. The team set out to bring a minimum viable product to market: only the most essential, working features, focused on customer needs. Despite working in a tightly regulated industry, they aimed for a compliant MVP with as few dependencies as possible.
- Customer feedback at the centre. The team held regular feedback sessions and shaped the product around what they heard.
- Leadership backing. Senior management gave the team authority and autonomy, which let them focus on the product and decide faster.
- Weekly sprints and retrospectives. One-week sprints kept the pace high, and regular retrospectives helped the team review its workflow and remove obstacles.
Result
After six weeks of intense work, the team brought the MVP to market. The product met customer needs, complied with regulations and delivered real value. The team’s discipline, motivation and agile approach were critical to that success, and they plan to keep growing with an agile way of working.